Digital Marketing Strategy and Jobs
Digital Marketing or Internet Marketing is used to drive traffic to a website. Digital Marketing is done to enhance reach to more people. This mainly involves SEO – Search Engine Optimization & SMO – Search Engine Optimization.
In modern days Digital Marketing is most prevalent term to enhance reach. These Modern marketing Strategies are the convenient way of marketing today. In this vast world of Advertising, Brand promotion, customer creation and retention, selling and buying digital marketing plays a big role.
Digital Marketing proves to be most influential customer luring marketing strategy as compared to screaming hoardings, posters, banners. Internet Marketing in Country like India is going to be a billion-dollar asset oriented business platform which is directly influencing the economy of the country.
E-commerce sites provide online market place for all of those who are intended to start up their online Business. It provides splendid opportunities to the entrepreneurs willing to spread their business widely and to reach mass customer base. E commerce platforms provide smooth and satisfactory products and services is a rapidly growing business today. People now a days want their necessities at their doorsteps and thus online shopping is very common now.
Social media marketing is a good marketing strategy as millions of people are connected and it proves to be best platform to reach biggest mass of customers.
In a nutshell, digital marketing includes Search Engine Optimization ( SEO), Search Engine Marketing ( SEM), Content marketing, e-commerce marketing, social media marketing, Direct marketing mailers etc.
Search Engine Optimization:
Making a website effectively visible to the internet users is the process of Search Engine Optimization (SEO). SEO is the way of advertising and promoting the product and services
Search Engine Marketing:
SEM is a paid mode of advertising. It involves increasing the visibility of website on result pages of search engines. In order to reach customer’s search engine marketing gets a massive response from the corporate world competitors.
To reach out customers through text or video content publishing it on websites or apps is content marketing. Its an effective way to generate customers through social media sites.
Millions of customers are generated through this marketing strategy and it is a very popular marketing strategy today.
Social Media Marketing:
Social media marketing is a large platform to create customers, promote business and sell products and is getting tremendous response from the customers. Social media marketing created a revolution in Digital world.
E-Mail Direct Marketing:
Sending a commercial message, to a group of people, using email is Email Marketing. Any email sent to current or potential customers is considered as email marketing. These mails can be sent to purchased lead lists or to existing customer database.
What is digital marketing strategy?
Series of actions carefully taken to achieve your company goals through selected online marketing channels is called Digital Marketing Strategy. Depending on the scale of business, your digital marketing strategy might involve multiple tasks and it varies as per different goals. It includes free, paid, earned and owned media channels to support a common campaign around a particular line of business.
Quick Links for Digital Marketing Jobs for Freshers